asa coaches and consultants are experienced in supporting individuals and groups who are experiencing change, be it

• seeking new careers following redundancy or severance
• developing new skills to support their success in new roles
• reviewing options and making decisions at times of change
• better self-understanding of marketability
• promoting team or leadership development
• managing stress or
• setting up in business

We carefully select the coach/consultant for each project, matching skills, experience and personality to the individual or group we are supporting. Before being appointed to join the asa team our people are matched to profiles that have a proven track record of producing inspirational coaches.

Amongst our team are experts in a variety of disciplines.   For example:

• career guidance coaches
• occupational psychologists
• counsellors
• organisational development specialists
• soft skills coaches
• new business creation experts
• sales trainers

All have professional qualifications and/or are studying for further educational qualification. They participate in continuing professional development (CPD) through relationships with qualified mentors.

Brief biographical outlines are shown for many of our people in the adjacent panel, detailed CV's are available on request, or we will be pleased to arrange a meeting with you. We recognise the power of creating the right relationship, between coach, organisation and individual client - we believe it to be the dominant success criteria for any project.

Emma Gartside - Research & Information Specialist

Emma has a BA in Information & Library studies and is a Chartered Member of the Institute of Library & Information Professionals. With a background in the Business Links & Regional Economic Development Agency she has supported people experiencing change with superlative personalised research and has designed and manages our web based research web site.

Brian Brooker - Client Services Manager

Brian has enjoyed a successful career in operations & organisational structure within the North American & British banking industry. He initiated major innovative business initiatives, including the management of the Visa card business of the Bank. He brings a wealth of project management and organisational skills to asa and heads up the management of our major projects liaising closely with all the contributors to ensure delivery to time and budget.

David Peace - Executive Career Coach

David has been managing & advising on performance management, career development & professional training of staff, on a national & international scale, for over 20 years. A Cambridge graduate and MBA he has worked in the Middle East and for International blue chip companies. He possesses business & commercial insight, adaptability. innovation, political acumen and mental toughness - all of which enhance the coaching he provides his clients

Jo Oliver - Executive Career Coach

Jo has board level experience in both the private and public sector, she is commercial, creative and possesses the ability to make things happen. She was head of Training & Development for Marks & Spencer, headed the London operation of a major career consultant and was executive director of the consulting division of JSB. Jo has also been non-executive director at a North London NHS Trust.   She specialises in top team development and executive coaching

Liz Edwards - Senior Career Coach

Liz started her career in HR in retailing, moved to a major educational establishment and since 1991 has concentrated on career management and core training & development. She has expertise in many industries and in addition to her work in career coaching has worked in team performance, appraisal skills, communication and presentation skills. She is a published author, having written books for the Workplace Foundation

Roy Foster - Senior Career Coach

Roy is a coach and professional Business Tutor for the Employment Law and Employee Relations modules for CIPD qualification. Along with operational experience Roy has significant experience of developing people and managing performance variance. He has considerable formal consultation experience within unionised and non-unionised business environments.

Louise Whitehead - Organisational Change Specialist

Louise has extensive HR experience at the very senior level, and her last appointment was as HR Director within Whitbread plc. For 15 years she has focused on change management programmes with selective coaching assignments within major blue chip organisations. She also acts as a conciliator for a number of Primary Health Care Trusts

David Mackey - Sales & Project Management Specialist

David enjoyed a successful sales career as Director of Sales & Marketing with Unisys. Since 1993 he has designed and facilitated business process and sales skills training with major organisations. He is co-author of two Kogan Page books, both focusing on training and a suite of interactive CD Human Resources material for Gee Publishing